The few Sears catalogues thatcame my way became a source of
literature which I read for hours
at a time. This rare image of a page out of
a 1943 Sears Catalogue can be found
over at www.costumes.org
The big cardboard box that the large radio console my father sent to buy from the Sears Roebuck catalogue became a toy for Aminta and me. We were home alone so much that we had the run of the place. Like clockwork my father left home early in the mornings to work on the Canal Zone and was gone all day. For us kids God only knew where my mother might have been as she would suddenly disappear for most of the day right after my father left. So, during most of the day we learned to stay busy just playing quietly by ourselves.
For a while we were afraid to touch the dial on the new piece of furniture in our cramped barrio room. But, soon we were confident that no one would find out or even care what we did. So, the radio console became one of our play things and I soon assumed the responsibility for what occurred while we were alone at home. Since we had arrived from Colon, in fact, the only member of my paternal branch of the family to visit us was my uncle Clifford “Pinky” Reid. Although he lived nearby on the same block as the Jamaican Society Hall, however, he seldom put in an appearance at our home.
The way I remembered Uncle Pinky at the time was from a rare visit to our maternal grandparents’ home in Colon while we were living with them. I had just turned four and on that day my mother turned me entirely over to this man who placed me on his motorcycle ordering me, like a maniac, “You hold on!” He then cranked up the contraption and took off through the street of Colon as fast as he could go with me holding on to his waist too terrified to scream. Even at that tender age I looked at this man and thought that he was totally demented. That nothing serious happened to me I have only to thank the Lord for.
On that first meeting with my young uncle he took me directly to a room were we spent the day while he kind of played around with a woman he seemed to know and I sat in the bed trying to figure out how to play a guitar he had handed me to entertain myself with.
Well, I had almost forgotten this uncle of mine until one day when he showed up at our room on Mariano Arosemena Street on one of those days that my mother had finally decided to cook and feed us. I remember the day because he brought us some Butter Pears as the Westindians called them or Aguacate – Avocados- which we kids immediately loved. We learned how to sprinkle the soft buttery slices with salt and enjoy their delicate flavor. Our meal that day consisted of fried fish with some white rice and the Butter Pears on the side- simple but delicious.
From that moment on my Uncle Pinky would remain in our lives as a male presence and he became for me a model of Westindian manhood that I was supposed to imitate as I grew into a mature adolescent.
The radio shows of the time in both English and Spanish became my companions. The different radio personalities became practically the only means of communicating with other human beings that would assist me in deciphering what was expected of us kids as we entered a social milieu that was so uncommunicative.
Up until then Westindian men had been what my maternal grandfather, Seymour, had been to me. It would only be until years later, however, and I’d have the benefit of a college education and a writer and researcher’s skills that I would discover that I was the descendent of the pioneering Silver Men of the Panama Canal. These discoveries alone would fill me with great pride and a different and better concept of what manhood should be.
Even though I would arrive at a more complete picture of the lives of men such as my paternal grandfather, Mr. Joshua Reid, piece meal through gathering information from conversations with people who knew him and from my paternal grandmother and, to a very limited extent, from my aunts and uncles, it was well worth all those years of investigation.
This story continues.


I remembered those Sears catalogues. My father used to tell my sisters and I to pick dresses then he would purchase them.
I never understood how it was done because I was a child. Soon a large package would come through our Post Office Box containing the pretty dresses all smelling new with tags and all, a little girl’s wonder.
It was later on I was able to put together that the clothes my Dad purchased came from the United States.
My father loved buying clothes and jewelry for his family.He would sit in “his chair” with the Sears book and start shopping.
I remember those years fondly as “the good old days”.
Saludos,
Anita Cumberbatch
Our family shopped through both the Sears and Aldens catalogue. I loved the Aldens catalogue much more than Sears, but the orders were 50-50. Until moving to the States I thought Aldens was as big as Sears then discovering most Americans have never heard of Aldens. Recently while visiting a friend I saw an Aldens catalogue and felt, “ok it was not an illusion of my youth.” At Christmas, we made our Santa list from the catalogues.
I am not sure which, but it was through the catalogue I discovered my race given the towns were so segregated. Living in Camp Coiner, I had never encountered a white person until age 8 or older. My Easter suit was from Aldens and I remember looking at the model’s photo in the same suit and realizing my hair would not comb like his. I am not sure if my mother had to point out the difference or I made this discovery on my own.
Speaking of radio, when you have a chance anything on another possible illusion of mine: HOG radio? The Silvertone radio on which we listened to that wonderful station still lives with my mother in Miami.
The Sears catalog was one of the most prized possessions in a household. I remember that the best one was the Christmas catalog. It was truly a wish book. Seems like when Sears stopped sending out the catalog to people that the world changed to the worse.
"It is often said that at the turn of the century the Sears Catalog had become one of the two books that rural folks ever read! Its contents described products which rural folks had never even dreamed. Promises of "Free Trial Offer" and "Money-Back Guarantee" enticed farmers and their families to buy products that they could have never imagined nor afforded prior to Sears's offerings. A new age of American consumer democracy enabled the working poor and the geographically isolated to purchase items that had never before been available to them."
http://www.bgsu.edu/departments/acs/1890s/sears/sears4.html
I agree with Anita Cumberbatch those are what I remember fondly as "the good old days" also.
Thanks for the trip down memory lane.
Kyle & Svet
Really, Sears had many of us hooked on mail order shopping. Thanks for reminding me that Sears would automatically send their regular customers a catalogue sometimes several times a year- spring, winter, Christmas.
When our little girl was an infant and I would rather stay home and shop from the catalogues, Sears and Montgomery Ward helped out a great deal. They had nice clothing and household items that arrived in good order.
Lydia