Above: Baidu Logo Below: The Silver People Chronicle as it appears on Baidu search.
We are thrilled that the millions of Web users who use Baidu worldwide can now search our little ‘ol blog, The Silver People Chronicle, and read all about us.
According to Wikipedia, Baidu, Inc.:
simply known as Baidu and incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District, Beijing, People’s Republic of China.
Baidu offers many services, including a Chinese language search engine for websites, audio files, and images. Baidu offers 57 search and community services including Baidu Baike, an online collaboratively-built encyclopedia, and a searchable keyword-based discussion forum. Baidu was established in 2000 by co-founders, Robin Li and Eric Xu. Both of the co-founders are PRC nationals who studied and worked overseas before returning to China. In June 2011, Baidu ranked 5th overall in the Alexa Internet rankings. During Q4 of 2010, it is estimated that there were 4.02 billion search queries in China of which Baidu had a market share of 56.6%.China’s internet-search revenue share in second quarter 2011 by Baidu is 76%. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.
Baidu provides an index of over 740 million web pages, 80 million images, and 10 million multimedia files. Baidu offers multimedia content including MP3 music and movies, and is the first in China to offer Wireless Application Protocol (WAP) and personal digital assistant (PDA) based mobile search.
The origin of its name, however, has a charming story behind it. According to its founders it comes from a classical poem by Xin Qiji, “Green Jade Table in the Lantern Festival.” Robin Li explains:
Many people have asked about the meaning of our name. ‘Baidu’ was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one’s dream while confronted by life’s many obstacles. ‘…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.’ Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.
Baidu offers its users many services including MP3, image and video search and Baidu Encyclopedia which is China’s largest encyclopedia by users. You can take a look at all they have to offer here.
I would say from their offerings that Baidu is a force to be reckoned with (I’m sure Google is looking over its shoulder) and maybe it’s time that we started looking into taking up the study of Mandarin (Modern Standard Mandarin) which is the official language of The People’s Republic of China.
This story continues.